Ontario Toyota Dealers:


Showing consumers what “Real Value” means.

One of Toyota’s greatest selling features is its value. When you buy a Toyota, for a reasonable price, you know it is going to last. But what else factors into value? We know our customers are looking for cars that not only last a long time and are affordable, but that fit their lifestyle and who they see themselves to be. They want cars that have all the features they are looking for as standard – like blind-spot monitors for safety, ample cargo room for adventures, and even exhilarating performance. And they want to buy them from a dealer who helps them find, not pushes them into, their new vehicle.

In our TV campaign, we wanted to highlight the emotional drivers that impact the value equation, and position the Ontario Toyota Dealer as central to the purchase decision.